The Growth of E-Commerce in Rural India

Abstract

The trade of goods and services using the Internet is known as e-commerce. In this article, we describe the factors propelling the growth of India's e-commerce sector. I carried out my study using secondary sources, including papers, journals, articles, blogs, conference proceedings, and reports. E-commerce is one of the sectors with the quickest rate of growth. The potential of the Indian investment market is huge. Investment has risen sharply since last year, and more is expected in the years to follow.

The rapid rise in internet and mobile user usage has facilitated e-commerce in both urban and rural locations. India's e-commerce sales are expected to rise at the fastest rate in the world, from $30 billion in 2016 to $120 billion in 2020, or a 51% annual growth rate, according to a report released jointly by ASSOCHAM and Forrester.