Personal, Demographic, and Psychological Determinants of Students' Entrepreneurial Attitudes: Evidence from Andhra Pradesh

Abstract

Entrepreneurship plays a crucial role in economic growth, innovation, and employment generation, particularly in developing economies such as India. Understanding students' attitudes towards entrepreneurship is essential for fostering entrepreneurial intentions and encouraging venture creation among youth. This study examines the influence of personal, demographic, and psychological factors on students' attitudes towards entrepreneurship in Andhra Pradesh. The study focuses on higher education students and investigates the impact of demographic characteristics, including gender, age, educational background, family business background, and income level, along with personal and psychological traits. Data were collected using a structured questionnaire and analyzed using appropriate statistical techniques. The findings reveal that personal and psychological factors significantly influence students' entrepreneurial attitudes. Demographic variables, particularly family business background and educational exposure, also contribute to positive entrepreneurial orientation. The study highlights the importance of entrepreneurship education and institutional support in nurturing entrepreneurial mindsets among students.