Fintech Adoption of Gig Economy Workers in Chennai City: An Empirical Study

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Published: Jul 2, 2026
Keywords:
FinTech, Gig Economy, Digital Payments, Financial Inclusion, Adoption, egression Analysis

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Ms. S Subbulakshmi
Research Scholar, P.G & Research Department of Commerce, The Quaide Milleth College for Men, Medavakkam, Chennai
Dr. (Mrs.) Amthul Thawab
Principal and Head, P.G & Research Department of Commerce, The Quaide Milleth College for Men, Medavakkam, Chennai, Email: drmamthulthawab@gmail.com

Abstract

This research article examines the factors influencing FinTech adoption among gig workers such as delivery partners, ride-sharing drivers, freelancers, and platform-based service providers. A simulated dataset of 300 respondents is used solely for academic illustration. The study employs reliability analysis, descriptive statistics, correlation analysis, and multiple regression analysis. The findings indicate that perceived usefulness, ease of use, financial literacy, and trust positively influence FinTech adoption, while perceived risk has a negative effect.

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How to Cite
Ms. S Subbulakshmi, & Dr. (Mrs.) Amthul Thawab. (2026). Fintech Adoption of Gig Economy Workers in Chennai City: An Empirical Study. Applied Science, Engineering and Management Bulletin [ASEMB], 3(03(July-Sep), 01–05. Retrieved from https://strjournals.com/index.php/asemb/article/view/93
Issue
Vol. 3 No. 03(July-Sep) (2026)
Section
Articles
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