Sustainable Management Practices and Their Role in Enhancing Corporate Growth and Brand Reputation: An Empirical Investigation Using Primary Survey Data and SPSS-Based Statistical Analysis

Abstract

In this study the effects of sustainable management practices (SMP) on corporate growth (CG) and brand reputation (BR) are explored. The implementation of SMP is on four fronts: EMP, SSP, GEP and SSCP. The primary data was gathered from a sample of 312 managerial and supervisory professionals from manufacturing and service sector organisations of India employing a appropriate standard seven questions validated questionnaire on a 5-point Likert scale. Descriptive analysis, Cronbach's alpha reliability test, exploratory factor analysis (EFA), Pearson Correlations and multiple linear regression were used through IBM SPSS Statistics (v. 26). Results indicate that all four of the SMP dimensions have statistically significant positive effects on the composite CG-BR outcome, with EMP being the strongest predictor (β = .284, p < .001). We implemented the integrated model which accounted for 54.6 per cent of the variance in the outcome, which is superior to some of the previous single dimension studies. The study contributes conceptually based on three theories: stakeholder, resource-based, and legitimacy theory and practically for those who want to use sustainability as a strategic enabler for growth and reputation.